Warehouse of the Future
DHL SUPPLY CHAIN CONFERENCE Video
Each year, DHL Supply Chain hosts a global conference exploring key themes shaping the future of logistics. In 2023, the focus was on standardisation, followed by orchestration, robotics, and AI in 2024. These events highlight DHL’s vision for innovation and transformation across warehouse operations and workplace culture.
As Senior Animator, I developed the visual style and produced the main warehouse overview animation for the conferences. This included opening sequences and looping background visuals tailored to support live speaker presentations. The animations were refreshed in 2024 to align with the evolving themes.
I also created a series of still images that reimagined the warehouse environment as symbolic icons, such as puzzle pieces, arrows, and mountain peaks to represent key areas of focus. These were supplied with various backgrounds and the intention for internal design teams to work into a series of posters.
Credits
Agency - Something Big
Creative Direction - Graham Williams
Animation - Matt Shurben, Tom Sharp, Tom Willis, Joao Rocha, Helder
Sound Design - Tom Willis