Ralph Lauren
New ways of selling EXPLAINER video
The Ralph Lauren brand is synonymous with quality, individuality and passion, and as such they hold their staff to the very highest standards of customer service. This is one of the numerous training videos that have been produced for the staff to help install these values.
For this video I was the senior animator, working on the overall flow, transitions, multiple character rigs and animations and repurposing elements from previous projects in order to get project finished on schedule.
Credits
Agency - BB&A
Creative Direction - Graham Williams
Illustration - Maddy Zoli
Animation - Matt Shurben, Giedrius Budrys
Sound Design - Matt Shurben