Ironmongery Direct
Rebrand Launch Video
Ironmongery Direct are the UK’s largest specialist supplier of architectural ironmongery to builders, joiners and shop fitters for over 50 years. Back in 2021 the joined with Electrical Direct and produced this video to celebrate their history as well as look forward to a promising future.
I was the lead animator on this project working at the Box. I illustrated the storyboard and worked on animation and sound effects along with Sam Gee. The continuous flowing timeline animation made this a great project to work on as timing and flow were key to the videos success.
Credits
Agency - CIB
Creative Direction - Graham Williams
Storyboard - Matt Shurben
Animation - Matt Shurben, Sam Gee
Sound Design - Matt Shurben