Carbon Trust
Rebrand Launch Video
The Carbon Trust have been pioneering decarbonisation for more than 20 years for businesses, governments and organisations around the world. With over 300 experts internationally, they have supported over 3,000 organisations in 50 countries and supporting cities across 5 continents on the journey to Net Zero.
I was the senior animator on this project working at The Box. This was a fantastic project to be a part of and my role was to take this bold new design and storyboard into an impactful brand campaign launch video. Challenges in this project included maintaining a sense of drama and pace throughout the video, animating a continuous, ever changing, graduated line and a full re-working of the audio track to make it work in the timeframe.
Credits
Agency - Dusted
Creative Direction - Graham Williams
Illustration - Dusted
Animation - Matt Shurben